She’s the famous Aitana Lopez and she has gained a significant online presence due to her stunning appearance, but she is not a real person. Instead, she is a digital creation.
Spanish designer Rubén Cruz uses AI to meticulously curate Aitana’s life, including her appearance, activities, and content posted on social media.
Aitana’s online fan base has played a significant role in her financial success, allowing her to accumulate a substantial income of up to $10, 900 per month. This is a testament to not only her talent as a designer but also the loyalty and support of her passionate fans.
“We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” Rubén Cruz, told EuroNews.
Aitana is presented as a Barcelona-based fitness influencer and gamer with a distinct personality, even having a star sign (Scorpio). She has amassed a considerable following on Instagram, and her creators can charge up to $1,000 for advertisements featuring her image.
A team curates her entire life, looks and personality online.
fit_aitana/Instagram
Fans can also subscribe to see sultry images of Aitana on the platform Fanvue, which is described as an OnlyFans rival featuring AI models. Aitana’s realistic appearance has even led to high-profile celebrities unknowingly contacting her on social media.
Due to Aitana’s success, the creators have developed a second AI model named Maia. They have received inquiries from brands interested in using AI models to represent their brand values and reduce costs associated with human influencers.
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Virtual models like Lopez are encroaching on the influencer market, with brands requesting their own AI models from The Clueless.
There are potential implications of using AI models in advertising and influencer marketing, such as lower costs and providing smaller companies with more affordable options.
However, it also raises concerns about promoting unrealistic beauty standards and objectifying women, as well as the broader challenges associated with AI, including deepfakes and misuse.
The growing presence of AI-generated influencers and models in the digital space may have on the advertising industry.
