McDonald’s new CosMc’s restaurant, inspired by a nostalgic character from their past advertising campaigns, has generated significant excitement and long wait times since its opening in Bolingbrook, Illinois. Here are the key highlights:
Early Hype: The restaurant, named after the six-armed alien CosMc, was first announced in July and opened its doors in December. Despite limited information about the concept, customers were eager to experience it.
Massive Lines: On the opening day, customers started lining up as early as 3:30 a.m., with 150 cars queuing by noon. The line stretched down the road and around a nearby shopping plaza, prompting the need for police assistance to manage traffic.
Determination: Some customers were so determined to try CosMc’s that they waited for hours in line, with one even leaving to refuel and returning to the line afterward.
Beverage Focus: CosMc’s distinguishes itself from traditional McDonald’s by placing a strong emphasis on beverages.
It offers a wide variety of coffee, tea, lemonades, and blended drinks with customizable options such as flavor syrups, energy shots, Vitamin C shots, and popping boba.
There is also a limited selection of food items, including classic McDonald’s items and new additions like the Spicy Queso Sandwich and Pretzel Bites.
Efficient Ordering Process: Despite the long wait times, CosMc’s aims to streamline the ordering process. It features four drive-thru lanes where customers can place orders and then proceed to designated pickup windows to collect their orders. While mobile ordering is not yet available, it is expected to be introduced in the coming weeks.
Expansion Plans: McDonald’s plans to open nine more CosMc’s locations in Texas’ Dallas-Fort Worth and San Antonio metro areas by the end of 2024. Given the enthusiastic response in Bolingbrook, it’s likely that these locations will also experience high demand and long wait times.
In summary, the CosMc’s restaurant concept has garnered significant attention and demand from customers due to its unique beverage offerings and nostalgic branding, leading to lengthy wait times at its inaugural location. McDonald’s is expected to expand this concept, so customers in other areas should anticipate similar levels of excitement and wait times.
